This notice explains how Xermed collects, uses, and protects personal information when you visit and use our website.
When you browse Xermed, subscribe to updates, use our contact options, follow our social media, or click through to a casino or betting brand from our pages, we may collect some information about you.
We mainly use this information to:
The sections below give more detail. We encourage you to read the full Privacy Policy carefully.
This Privacy Policy applies to personal data processed in connection with the Xermed website (the “Website”).
From time to time, we may update this notice to reflect changes in our services, legal requirements, or how we handle data. The newest version will always be available on the Website, and we will highlight any important updates where appropriate.
Newsletter sign-up: If you join our mailing list, we store the email address you provide.
Social media: When you interact with our pages on X, Instagram, Facebook, or YouTube, we can see your public handle and any comments, likes, or messages you share.
Contact forms or email: If you contact us, we process your name (if provided), email, and message content.
Promotions and competitions: When running prize draws or giveaways, we collect the details needed to manage your entry.
When you visit the Website, we automatically collect:
If you click a link on Xermed leading to an operator’s website, we record the click. In some cases, operators may inform us whether a registration or deposit occurred.
We may generate reports showing overall usage trends. This data does not identify any individual.
We do not aim to collect sensitive information such as health data, beliefs, ethnicity, sexual orientation, or criminal history.
To provide and manage the Website: For functionality, monitoring, and security.
Legal basis: legitimate interests.
To send marketing communications: Only if you have given clear consent.
Legal basis: consent (can be withdrawn at any time).
To work with operators and partners: Tracking referrals and performance.
Legal basis: legitimate interests.
To respond to your requests: Handling messages and support.
Legal basis: legitimate interests.
To comply with legal obligations: For regulatory or law-enforcement reasons.
If you give permission, we will send newsletters and promotional messages. Each email includes an unsubscribe option.
Service updates or security notices may still be sent as they are not considered marketing.
Operators and partner brands: When you follow links from Xermed, limited tracking data may be shared.
You should always check the operator’s own privacy policy.
Service providers: Hosting, analytics, email platforms.
Professional advisers: Lawyers, consultants.
Authorities: When required by law.
Group companies or potential buyers: In case of a merger or sale.
Aggregated, anonymous statistics may also be shared with third parties.
Some partners may be located outside the UK/EEA. In such cases, we use safeguards such as approved contractual clauses.
We keep personal data only as long as needed to:
After that, data is deleted or anonymised.
You may:
To exercise your rights, contact us through the Website’s Contact page.
The Website uses cookies to remember preferences, analyse traffic, and improve content.
Only strictly necessary cookies load automatically. Others require your consent.
We use Google Analytics 4 (GA4) to understand visitor behaviour.
If you have questions about how Xermed handles your personal data, please reach out via the Contact section.
If unresolved, you may contact the Information Commissioner’s Office (ICO) in the UK.
Last updated: January 2026